Updated: Mar 30, 2020
The Covid-19 pandemic has swept through modern society and is reshaping the way we do business in every industry. From automotive sales all the way to retail, industries are starting to favor a digital marketing approach.
What exactly does this mean? This means we are simply tweaking the way we conduct business rather than shutting down. Your buyers are still here but how you reach them has changed. With 72% of eCommerce purchases being made via smart phones (Statista), there has never been a better time to take your digital presences up a notch. Through personalized virtual tools such as digital catalogs, the remote world is made easy and everything from lead generation to product or service showcasing can be done at the touch of your fingertips.
Keeping buyers engaged is a key to success. So, it makes sense to keep a steady stream of content conveniently coming to your buyer's computers and smart devices.
Here are some ways you can get ahead while adapting your marketing initiatives to a more remote approach:
Engaging outbound marketing material
Ways to stand out from the competition
Harnessing your buyer’s interest
Digital catalogs provide each client with a list of marketing resources that are ready to use. From gorgeous social media graphics, to ready to send html templates, you will always have up-to-date resources to share with your buyers. Not only that, digital catalogs provide users with unique QR codes and keyword texting capabilities that allow buyers to connect with your business easily & effectively.
You’re probably wondering what sets apart a basic online web page from a beautiful and interactive digital catalog. The answer is uniqueness. The steps to getting ahead lay within keeping your business fresh and flowing. Your digital catalog is personalized to your business. It is created with all the traceable analytics of a web page, but delivers lower bounce rates as well as longer page duration due to discovery shopping. This means your digital catalog can reach more buyers in a streamlined way and deliver results that you are looking to gain. Once you have a buyer's interest, you need proper follow up tools. Digital catalog provides its clients with an innovative lead generation app that captures buyer's information. This allows businesses to tailor their outreach to their warm market. Too often, businesses fail to capture their interested buyers and lose precious momentum on converting leads into sales. With the right resources in place, businesses can watch their conversion rates soar.
Content is king in this digital age where we are being asked to limit our movement in the physical world. As the population pours itself more and more into the online world, those seeking business information will certainly want something easily obtainable, personable and interactive. The mundane sites and web apps buyers are accustomed to are missing the creative flare and personal touches that inspire a purchase. Break apart from the competition and elevate your buyer's experience with digital catalogs.